It seems as if the whole world has recognized the need for responsive sites and nowhere should that acceptance be more evident than in emerging markets such as South Africa, where most of the new online data consumers (and the next generation of online retail consumers) first got online via a mobile device. Yet established players are hesitant to switch systems and seem to hoping all those pesky small devices are just going to go away. The good news is: “They’re not!”
According to both predictions and sales reports, tablets are not the future, tablets are the NOW. T-Commerce (online sales made via tablet devices) grew by almost 100% in 2012 and I’m curious how 2013 will shape up.
While I think Microsoft may have been a bit early with an immersive, mobile-oriented OS, it is plain to see that if the largest software developer is creating flagship products targeting mobile devices, than perhaps we should too. The mobile trend is here to stay and it is only a matter of time until the till becomes the tablet.
Romero, of bitesizebschool.com says: “Mobile/social/wireless communication is what people are buying, not desktops. Laptops, tablets, phones and peripherals will work better together in the months to come. Cables are and will continue to disappear.”
Author: Jonathan Novotny
Jonathan Novotny is Author, Speaker and Social Entrepreneur in Africa. He currently heads up www.changetheworld.org.za and is co-founder of www.cloudsales.co.za .