While there is a great deal of interest in the potential for personalized, location-based marketing, South African retailers have been slow to benefit from it, says Paradigm Group. By Nolan Daniel, MD of Paradigm Group The retail industry is faced Continue reading
eCommerce in Africa: “Africa is teeming with young people, and therein lies a huge opportunity for e-commerce” Read Article “We are leading ever increasingly connected digital lives. These online dealings affect our offline personas. So what happens if your identity Continue reading
ABIDJAN, Côte d’Ivoire, January 23, 2015/African Press Organization (APO)/ – The year 2014 marked a particular point in the adventure of the No. 1 online retailer in Côte d’Ivoire, which started in June 2013. In 2014 Jumia (https://www.jumia.ci) has striven Continue reading
The good old email marketing is seen by some as old fashioned, who consider him as Grandpa digital marketing. Devoid of the popularity of social media and getting much lower investment to sponsored links, email marketing is a wronged. The Continue reading
Chicago – January 20, 2015 – Anthem Marketing Solutions has released the eighth installment of its semi-annual study comparing online and in-store pricing of consumer goods across a range of regularly purchased categories. The key findings in this study include: Continue reading
ASOS.com is a British online fashion and beauty store. Primarily aimed at young adults, ASOS sells over 850 brands as well as its own range of clothing and accessories. Sales for the financial year ending 31 August 2013 were £753.8 Continue reading
Hey, Check out this awesome infographic about “Consumer Psychology and the Ecommerce Checkout Process”:
Here you will see the latest trends in online shopping in South Africa and the impact which both good customer support as well as the credit card penetration is having in the online retail economy.