While there is a great deal of interest in the potential for personalized, location-based marketing, South African retailers have been slow to benefit from it, says Paradigm Group. By Nolan Daniel, MD of Paradigm Group The retail industry is faced Continue reading SA retailers yet to harness location-based messaging
eCommerce in Africa: “Africa is teeming with young people, and therein lies a huge opportunity for e-commerce” Read Article “We are leading ever increasingly connected digital lives. These online dealings affect our offline personas. So what happens if your identity Continue reading The eCommerce Advice Newsletter is a weekly roundup of interesting eCommerce News from around the globe, as well as advice to assist you with your own eCommerce Store.
The good old email marketing is seen by some as old fashioned, who consider him as Grandpa digital marketing. Devoid of the popularity of social media and getting much lower investment to sponsored links, email marketing is a wronged. The Continue reading Why email marketing is essential to your business?
Chicago – January 20, 2015 – Anthem Marketing Solutions has released the eighth installment of its semi-annual study comparing online and in-store pricing of consumer goods across a range of regularly purchased categories. The key findings in this study include: Continue reading PRICE ADVANTAGE CONTINUES TO INCREASE FOR ONLINE CHANNEL
ASOS.com is a British online fashion and beauty store. Primarily aimed at young adults, ASOS sells over 850 brands as well as its own range of clothing and accessories. Sales for the financial year ending 31 August 2013 were £753.8 Continue reading ASOS is 15 Years Old
As Internet usage surges, an increasing number of online retailers in West Africa are springing up, giving mobile phone users a variety of options to buy and sell new and used items. Emerging markets like West Africa, where online shopping Continue reading Online retailers pushing for e-commerce growth in West Africa
Let’s be honest. E-commerce in South Africa, in 2014, is still in its infancy. Compared to the rest of the world, we aren’t even close yet. So what’s the holdup? What is preventing e-commerce from exploding the way that it has in Continue reading E-COMMERCE IN SOUTH AFRICA IN 2014 AND BEYOND
Rocket Internet-backed Jumia is in the money today, after the Africa-based e-commerce company announced it has raised €120 million ($150 million) in new funding. The company confirmed that the round values it at €445 million ($555 million). Jumia sells a range of products, from clothes, to electronics, Continue reading Rocket Internet-Backed Jumia Raises $150M For Its African E-Commerce Business